Tuesday, March 04, 2008

Los Spurs

Spurs rule.

Los Spurs don't.

Today is March 6, the anniversary of the Battle of the Alamo. One hundred seventy-two years ago Santa Anna and Co. topped off a 13 day siege of the Alamo with a final assault of hand-to-hand combat. It took three hours to polish off most of the Texas soldiers at the Alamo. But Texans got the last laugh a month later when they surprised Santa Anna's forces at San Jacinto, and The Republic of Texas was born.

So even though Mexico won the Battle of the Alamo, the battle is regarded as an integral battle in what ultimately lead to Texas Independence. And white boys have been running the show in Texas ever since.

So doesn't it seem like an odd day for the Spurs to celebrate their Latin American fan base by wearing uniforms that say Los Spurs?

Don't get me wrong. I get why they went with a Spanish-themed jersey. Two of the Spurs' players are Argentinian and one of them, Manu Ginobli, is wildly popular. And San Antonio prides itself on its Mexican heritage. So a Spanish-based Spurs jersey makes sense. But maybe having the Spurs market and wear these jerseys in December rather than March 6 makes even more sense.

But that's not what really seems odd to me. My issue is that phrase "Los Spurs" makes even less sense.

First of all, it's not as if their regular uniforms say "THE SPURS" on the front. They just say "SPURS." So the "Los" makes no sense.

Instead, if they wanted a true Spanish version of the uniform it should just say "Spurs" in Spanish. I should look it up, but isn't espuela how you spur in Spanish? Maybe el patron de Los Spurs (Peter Holt, I mean Senor Pedro Holt) didn't want to do that because "Los Spurs" would have to be "Las Espuelas."

A team of 12 tough guys with a feminine ending? I don't think so.

As it stands, I know of no language where "Los Spurs" means anything.


Nathan said...

Yo quiero Taco Bell

Unknown said...

Great post and I agree. We titled our last Spurscast show Los Spurs and dedicated a few mins to comletely ragging on the Spurs marketing team. They think up los spurs but give us crappy throwbacks


Anonymous said...

Its a San Antonio thing. Tex Mex is a regional language, a mixture of English, Spanish, and Tejano slang. You can't translate into 'proper' or 'correct' Spanish because its native to Texas. Its common for folks in San Antonio to code switch mixing English and Spanish and slang words, such as los Spurs. For example, What are you going to do tonight? Pues (well) I'm gonna watch los spurs! To non Spanish speakers and non Tex Mex speakers, a literal translation sounds out of place, but to locals it makes perfect sense.